Appointment TV has seen better days. Sure, live sporting events, big-time award shows, live TV talk, and breaking news still have the capacity to draw large, shared audiences in real-time. But more and more consumers are opting to time-shift their regular cable, broadcast and video viewing to align with their own schedules.
Appointment TV has seen better days. Sure, live sporting events, big-time award shows, live TV talk, and breaking news still have the capacity to draw large, shared audiences in real-time. But more and more consumers are opting to time-shift their regular cable, broadcast and video viewing to align with their own schedules.
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